How to Pre-Sell Your Book

"Before You Publish" by Tim Wourms, President of publishing for CSN Books and Legacy Line Publishing, helps authors bring their books booksto the Marketplace. You can download your free copy by going to csnbooks.com.

• Pre-Selling: Once production is under way, you may offer your book at a “pre-production discount” to those who are eager to see your book published. This could include entire churches, or those attending your Bible studies or seminars.
In the “Pre-Publication” sales program, the single most important area to make it work is…
A group of people who will buy your book...this usually is the congregation from a pastor’s church, people at a conference or seminar, or a large mailing list. If the person does not have a group to present their offer to, then they are not going to have very good results doing a pre-publication sale of their book.
Once that group is identified, then two additional items are needed:
1) A large poster of the front of the book cover.
2) 6” x 9” envelopes, pre-printed, with copy that essentially says, “Enclosed is your Charter Copy of (name of book)”. The people address the envelope themselves, and insert their “pre-publication” check inside. CSN Books and Legacy Line publishing can create any amount of envelopes the author needs.
In a pastor’s church, or in a conference or seminar, the author tells the people, “You are addressing the envelope that my publisher will use to send you your book when it comes off the press.” This builds the confidence of the audience; the rate of sales in this program are almost as high as if the books were already printed. CSN Books and Legacy Line publishing will prepare the poster and envelopes for a pre-publication program at a very reasonable cost.



Founder, CSN Books
CSN books is a Christian publisher and Legacy Line publishing is our cross-over division.